# Anchoreth Intro

THE #1 DE-FI URLS ECOSYSTEM 🚀 • Empowering People and Organizations to Monetize, Enrich and Trade their NFT URLs for a Profit in Crypto.

{% hint style="info" %}
**Good to know:** Anchoreth is backed by [Adshrink](https://adshrink.it/)
{% endhint %}

Here at [**Anchoreth**](https://anchoreth.com/), we are taking on the challenge of implementing the NFT system on URLs, making each URL **non-duplicable,** protecting the content, and monetizing it through **crypto payment**. Our vision is to give each user, the ability to create NFT links, giving full transparency and control over their own content; in fact, with Anchoreth it is possible to make a digital content or the entire website accessible only to specific people using the **encryption** (KECCAK-256) and the **security of the blockchain**.

We are bonded in defending all exclusive content, united in purpose, and determined to support our user’s journey **toward the total protection of their content.**

> **You deserve it, we deserve it, we all deserve it.**

Anchoreth is a project backed by [AdShrink](https://adshrink.it), one of the leading URL monetizers in the world. Each user will have the ability to create NFT links, monetize their exclusive content, and protect them through the blockchain, with **Anchoreth as a payment method**. At launch, more than 100M AdShrink links will be monetized with Anchoreth... but this is only the beginning. **Be ready for the future of blockchain-based URLs.**

![](/files/4hxh13qHdwI18Kuinpke)

### Summary: Jump right in

{% content-ref url="/pages/XHx1TvhRaKhSdBAIbXR0" %}
[Context](/summary/context)
{% endcontent-ref %}

{% content-ref url="/pages/18V8N6qZ7SBINiZmrHnG" %}
[Eco-System of URLs](/summary/eco-system-of-urls)
{% endcontent-ref %}

{% content-ref url="/pages/ycAL2P1abQgalb2VeI0m" %}
[How we solve this problem](/summary/how-we-solve-this-problem)
{% endcontent-ref %}

### Fundamentals: Dive a little deeper

Learn the fundamentals of MyProduct to get a deeper understanding of our main features:

{% content-ref url="/pages/1BBUje3HP3Me41YTV6GU" %}
[Anchoreth: How it will work](/fundamentals/anchoreth-how-it-will-work)
{% endcontent-ref %}

{% content-ref url="/pages/Ck9uSb2m6pSCD2jcasdK" %}
[Advertising: How it will work](/fundamentals/advertising-how-it-will-work)
{% endcontent-ref %}

{% content-ref url="/pages/AYqDMFgjxUDIjXqeGvmv" %}
[Products](/fundamentals/products)
{% endcontent-ref %}

{% content-ref url="/pages/DahVgNv82iH3bVRlRfom" %}
[Anti-Dump Policy](/fundamentals/anti-dump-policy)
{% endcontent-ref %}


# Disclaimer

PLEASE READ THE ENTIRETY OF THIS "NOTICE AND DISCLAIMER" SECTION CAREFULLY. NOTHING HEREIN CONSTITUTES LEGAL, FINANCIAL, BUSINESS OR TAX ADVICE AND YOU SHOULD CONSULT YOUR OWN LEGAL, FINANCIAL, TAX OR OTHER PROFESSIONAL ADVISOR(S) BEFORE ENGAGING IN ANY ACTIVITY IN CONNECTION HEREWITH. NEITHER ANCHORETH LABS LTD (THE COMPANY), ANY OF THE PROJECT TEAM MEMBERS (THE ANCHORETH TEAM) WHO HAVE WORKED ON ANCHORETH (AS DEFINED HEREIN) OR PROJECT TO DEVELOP ANCHORETH IN ANY WAY WHATSOEVER, ANY DISTRIBUTOR/VENDOR OF ANCHORETH TOKENS (THE DISTRIBUTOR), NOR ANY SERVICE PROVIDER SHALL BE LIABLE FOR ANY KIND OF DIRECT OR INDIRECT DAMAGE OR LOSS WHATSOEVER WHICH YOU MAY SUFFER IN CONNECTION WITH ACCESSING THIS LIGHTPAPER, THE WEBSITE AT <HTTPS://ANCHORETH.COM/> (THE WEBSITE) OR ANY OTHER WEBSITES OR MATERIALS PUBLISHED BY THE COMPANY.

All contributions will be applied towards the advancing, promoting the research, design and development of, and advocacy for a bridge between Linux and blockchain, giving DApps massive processing power and industrial-grade programmability. The Company, the Distributor and their respective affiliates would develop, manage and operate ANCHORETH.

Nature of the Lightpaper: The Lightpaper and the Website are intended for general informational purposes only and does not constitute a prospectus, an offer document, an offer of securities, a solicitation for investment, or any offer to sell any product, item or asset (whether digital or otherwise). The information herein may not be exhaustive and does not imply any element of a contractual relationship. There is no assurance as to the accuracy or completeness of such information and no representation, warranty or undertaking is or purported to be provided as to the accuracy or completeness of such information. Where the Lightpaper or the Website includes information that has been obtained from third party sources, the Company, the Distributor, their respective affiliates and/ or the ANCHORETH team have not independently verified the accuracy or completion of such information. Further, you acknowledge that circumstances may change and that the Lightpaper or the Website may become outdated as a result; and neither the Company nor the Distributor is under any obligation to update or correct this document in connection therewith.

Token Documentation: Nothing in the Lightpaper or the Website constitutes any offer by the Company, the Distributor or the ANCHORETH team to sell any ANCHORETH (as defined herein) nor shall it or any part of it nor the fact of its presentation form the basis of, or be relied upon in connection with, any contract or investment decision. Nothing contained in the Lightpaper or the Website is or may be relied upon as a promise, representation or undertaking as to the future performance of ANCHORETH. The agreement between the Distributor and you, in relation to any sale and purchase of ANCHORETH, is to be governed by only the separate terms and conditions of such agreement.

The information set out in the Lightpaper and the Website is for community discussion only and is not legally binding. No person is bound to enter into any contract or binding legal commitment in relation to the acquisition of ANCHORETH, and no virtual currency or other form of payment is to be accepted on the basis of the Lightpaper or the Website. The agreement for sale and purchase of ANCHORETH and/or continued holding of ANCHORETH shall be governed by a separate set of Terms and Conditions or Token Purchase Agreement (as the case may be) setting out the terms of such purchase and/or continued holding of ANCHORETH (the Terms and Conditions), which shall be separately provided to you or made available on the Website. The Terms and Conditions Documentation must be read together with the Lightpaper. In the event of any inconsistencies between the Terms and Conditions and the Lightpaper or the Website, the Terms and Conditions shall prevail.

Deemed Representations and Warranties: By accessing the Lightpaper or the Website (or any part thereof), you shall be deemed to represent and warrant to the Company, the Distributor, their respective affiliates, and the ANCHORETH team as follows: in any decision to purchase any ANCHORETH, you have shall not rely on any statement set out in the Lightpaper or the Website; you will and shall at your own expense ensure compliance with all laws, regulatory requirements and restrictions applicable to you (as the case may be);\
you acknowledge, understand and agree that ANCHORETH may have no value, there is no guarantee or representation of value or liquidity for ANCHORETH, and ANCHORETH is not an investment product including for any speculative investment; none of the Company, the Distributor, their respective affiliates, and/or the ANCHORETH team members shall be responsible for or liable for the value of ANCHORETH, the transferability and/or liquidity of ANCHORETH and/or the availability of any market for ANCHORETH through third parties or otherwise; and you acknowledge, understand and agree that you are not eligible to purchase any ANCHORETH if you are a citizen, national, resident (tax or otherwise), domiciliary and/or green card holder of a geographic area or country (i) where it is likely that the sale of ANCHORETH would be construed as the sale of a security (howsoever named), financial service or investment product and/or (ii) where participation in token sales is prohibited by applicable law, decree, regulation, treaty, or administrative act (including without limitation the United States of America, Canada, New Zealand, People's Republic of China (but not including the special administrative regions of Hong Kong and Macau, and the territory of Taiwan), Thailand, and the Socialist Republic of Vietnam); and to this effect you agree to provide all such identify verification document when requested in order for the relevant checks to be carried out.

The Company, the Distributor and the ANCHORETH team do not and do not purport to make, and hereby disclaims, all representations, warranties or undertaking to any entity or person (including without limitation warranties as to the accuracy, completeness, timeliness or reliability of the contents of the Lightpaper or the Website, or any other materials published by the Company or the Distributor). To the maximum extent permitted by law, the Company, the Distributor, their respective affiliates and service providers shall not be liable for any indirect, special, incidental, consequential or other losses of any kind, in tort, contract or otherwise (including, without limitation, any liability arising from default or negligence on the part of any of them, or any loss of revenue, income or profits, and loss of use or data) arising from the use of the Lightpaper or the Website, or any other materials published, or its contents (including without limitation any errors or omissions) or otherwise arising in connection with the same. Prospective purchasers of ANCHORETH should carefully consider and evaluate all risks and uncertainties (including financial and legal risks and uncertainties) associated with the ANCHORETH token sale, the Company, the Distributor and the ANCHORETH team.

Informational purposes only: The information set out herein is only conceptual, and describes the future development goals for ANCHORETH to be developed. In particular, the project roadmap in the Lightpaper is being shared in order to outline some of the plans of the ANCHORETH team, and is provided solely for INFORMATIONAL PURPOSES and does not constitute any binding commitment. Please do not rely on this information in making purchasing decisions because ultimately, the development, release, and timing of any products, features or functionality remains at the sole discretion of the Company, the Distributor or their respective affiliates, and is subject to change. Further, the Lightpaper or the Website may be amended or replaced from time to time. There are no obligations to update the Lightpaper or the Website, or to provide recipients with access to any information beyond what is provided herein.

Regulatory approval: No regulatory authority has examined or approved of any of the information set out in the Lightpaper or the Website. No such action has been or will be taken under the laws, regulatory requirements or rules of any jurisdiction. The publication, distribution or dissemination of the Lightpaper or the Website does not imply that the applicable laws, regulatory requirements or rules have been complied with.

Cautionary Note on forward-looking statements: All statements contained herein, statements made in press releases or in any place accessible by the public and oral statements that may be made by the Company, the Distributor and/or the ANCHORETH team, may constitute forward-looking statements (including statements regarding intent, belief or current expectations with respect to market conditions, business strategy and plans, financial condition, specific provisions and risk management practices). You are cautioned not to place undue reliance on these forward-looking statements given that these statements involve known and unknown risks, uncertainties and other factors that may cause the actual future results to be materially different from that described by such forward-looking statements, and no independent third party has reviewed the reasonableness of any such statements or assumptions. These forward-looking statements are applicable only as of the date indicated in the Lightpaper, and the Company, the Distributor as well as the ANCHORETH team expressly disclaim any responsibility (whether express or implied) to release any revisions to these forward-looking statements to reflect events after such date.

References to companies and platforms: The use of any company and/or platform names or trademarks herein (save for those which relate to the Company, the Distributor or their respective affiliates) does not imply any affiliation with, or endorsement by, any third party. References in the Lightpaper or the Website to specific companies and platforms are for illustrative purposes only.

English language: The Lightpaper and the Website may be translated into a language other than English for reference purpose only and in the event of conflict or ambiguity between the English language version and translated versions of the Lightpaper or the Website, the English language versions shall prevail. You acknowledge that you have read and understood the English language version of the Lightpaper and the Website.

No Distribution: No part of the Lightpaper or the Website is to be copied, reproduced, distributed or disseminated in any way without the prior written consent of the Company or the Distributor. By attending any presentation on this Lightpaper or by accepting any hard copy of the Lightpaper, you agree to be bound by the foregoing limitations.


# Medium

Find out all the most important news and updates about Anchoreth on Medium.

{% embed url="<https://anchoreth.medium.com>" %}


# Context

## The basics

**Anchoreth** is a Token developed by **AdShrink**, with a registered company in London, is a URL monetization platform born in 2016 and is currently one of the leading platforms in the world in this sector.

To date, AdShrink has more than **200,000 customers**, achieving more than **10M visitors every month**, and with a **turnover of $2M.**

AdShrink pays its users monthly with various forms of payment, around $ 40,000 only in Bitcoin, which will be replaced with Anchoreth.

## Why Anchoreth?

{% hint style="info" %}
Anchoreth is not born from an idea, but from a **market need**.&#x20;
{% endhint %}

No one more than us is able to understand the importance of having encrypted and non-duplicable links.

The internet **is a jungle**. When a user publishes content it is copied in a few minutes and published on many websites, since there is **no protection**, and most of the time it would be too complex and expensive to protect content by applying copyright.

And as we all know, copyrighted content is also copied and inserted into other websites…

It is a problem that must be cut away. In one word: <mark style="color:yellow;">**ANCHORETH**</mark>**.**

### The Origins: How it all began <a href="#id-14ec" id="id-14ec"></a>

As we told you previously, Anchoreth is not born from an idea, but from a **market need.**

On AdShrink, through the referral system, where we are able to see the origin of each visit, on each link, many times we have seen **the** **same link** created by a user, published **on many websites**.

A lot of times too, the creator had much smaller traffic than those who had copied its content.

Conclusion? Each creator takes a long time to create exclusive content, but it is stolen and copied on other websites, without having any reward/profit for the creation/publication.

> To date, no user is rewarded for their work, no user has protection on their content, no user receives traffic / visitors for their exclusive content, but only those who have better SEO get it.

And if this content could be copied on all websites, on all social networks, everywhere! But is the owner still the same, and does **he get paid whenever a user wants to access that exclusive content?**

It’s simple and there are no other solutions, such as **using De-Fi to create NFT URLs.**

### The Poll: The moment of truth is approaching <a href="#id-2203" id="id-2203"></a>

**AdShrink** carried out a **survey in September 2021**, asking its users if they were interested in creating protected and non-duplicable links, **in order to protect their content.**

Out of 13700 users, **12623** would be interested in NFT links.

<mark style="color:yellow;">**Anchoreth was just born.**</mark> A platform that will be connected to AdShrink but that will give life to the first platform in the world where each user will be able to create for the first time non-duplicable content through links, earning crypto for each transaction and with a price variation system based on the number of content available.

**Anchoreth** will also become the <mark style="color:yellow;">**main payment method**</mark> on AdShrink, thus ensuring **exponential growth** of the currency over time.

![](/files/pY51EKaCApGOsYXON5D8)


# Eco-System of URLs

{% hint style="success" %}
**As we know:** Anchoreth will become our primary payment method, thus ensuring exponential growth of the currency over time.
{% endhint %}

**This is just the beginning**. Anchoreth will not only be our payment method, but we will create a true **eco-system of URLs**:

1. Each user will have the ability to create NFT links where Anchoreth will be the only payment method.
2. Each NFT link will be inserted in our search engine.
3. The blockchain behind the Anchoreth system will be used to create the first Copyright protection system on links, protecting each of our users in the creation of their links and making them non-duplicable.

For this reason **Anchoreth** will become a **real currency** used worldwide, very far from the coins born for simple speculation, and above all, it **will not be linked to the fluctuations** of Bitcoin.

Now, the **Advertising and Data** markets **are two of the fastest-growing** and have reached staggering figures: more than **1 trillion dollars a year**.

In fact, continuous growth in the number of internet users across the globe is driving the demand for internet advertising but **not all the websites can monetize their digital content and collect data about their users** in order to offer high-quality services.

### This is due to many different reasons


# Specifications

Anchoreth offers <mark style="color:yellow;">ground-breaking protection-enhancing</mark> technology for URLs. It provides the ability to create NFT links for users with digital content, leveraging encrypting technology, and offers a novel price discovery mechanism for the exclusivity of available content. Users are able to encrypt links contained on their website or links that direct to content uploaded to third-party domains, converting them to NFTs.

> We believe NFT Link will become an ever-expanding asset class. Our goal is to give royalties and content-protection to all those users who generate exclusive content on the web.

Each NFT Link will be accessible via payment in Crypto, where Anchoreth will be the only trading currency, allowing its value (ADSH) to grow day by day. A fee will be applied to each transaction, which will be placed in the liquidity pool.

.........

<mark style="color:yellow;">Anchoreth Ecosystem</mark> is designed to empower both stakeholders of the Digital Contents Industry: Content Owners and the final Users that can be visitors or buyers.

&#x20;Anchoreth Ecosystem is:

* **OPEN** to Owners and Users
* **TRANSPARENT** and **CONTROLLABLE** by Content Owners and Users that own contents
* **PAYS ROYALTIES** to Content Owners for content-related trade and for each view
* **SECURE**, engineered to achieve the highest level of security for its users.

{% hint style="info" %}
The anchoreth ecosystem is also designed to become the main **Crypto Advertising Platform** worldwide
{% endhint %}

{% content-ref url="/pages/5WDewiyBUw38Hu2RVFGb" %}
[Advertising](/summary/advertising)
{% endcontent-ref %}


# The Ethic Problem

Content protection is one of the most compelling needs for eradicating Internet piracy.

Before De-Fi was born, it was not possible to solve this problem. All users had to entrust their contents to someone for copyrights protection.

> *It’s fun … paying for a pseudo-protection of your content, when it is now possible to have it for free, 100% non-duplicable, and make money through Anchoreth.*

<mark style="color:yellow;">The Ethic Problem</mark> is overcome thanks to the involvement of the users - the people, instead of webmasters - as content owners, rightful central stakeholders of the ecosystem, which has full transparency, control and monetization over their contents.

Now all the users can **monetize** and **grant or revoke access to their contents**; no one can do something to prevent this action because all **access-data will be stored in the blockchain**.

At Anchoreth, we believe that this middle-of-the-line approach is going to be a game-changer that can enable a new wave of growth for content protection.


# The Non-disclosure Problem

<mark style="color:yellow;">The Non-disclosure Problem</mark> is overcome thanks to the incentives that users and owners receive from updating and enriching their digital contents. Owners will earn royalties and users can trade their NFT-A using the suggested price by the algorithm.


# How we solve this problem

Despite that, we can **solve three of these big problems** by helping to:

1. **Monetize** this sizable minority category, filtering all bad traffic, and offer the **highest compensation** to publishers.
2. **Instruct publishers** on how to keep safe their digital content from: web-scrapers, bots, DMCA Authority, and other webmasters that steal and publish the same content.
3. **Receive payments anywhere** in the world with **low fees and no delay** using Anchoreth (ADSH) token. <mark style="color:yellow;">Think about South America or the Middle East</mark>.

### Anchoreth (ADSH) is the #1 De-FI URLs Ecosystem empowering People and Organizations to Monetize, Enrich and Trade their URLs for a Profit in Crypto.

Anchoreth platform will be accessible to all users who want to convert their links into NFTs. In **Anchoreth** users can finally act like a **real business** in which:

1. Users can monetize their digital content without using invasive **advertising or**

   **selling their content** through paid links.
2. Users have full transparency and control over their own data; in fact, with Anchoreth it is possible <mark style="color:yellow;">to make digital content or the entire website accessible only to specific people</mark> using the encryption (KECCAK-256) and the security of the blockchain. Content owners can create one or more NFT (non-fungible token, denominated by us **NFT-A**, non-fungible token-access) with the user’s credentials that can be gifted or sold (**NFT-A** will be found in **Metamask Wallet > Collectibles**). Tokens can be **limited** or **unlimited** for each content.
3. All the **NFT-A** tokens of a specific file/URL or of the whole website that are owned by users can be **gifted** or **traded** between other users. The **value** of each **NFT-A** token **will be calculated and suggested** by an **algorithm** that <mark style="color:yellow;">will keep monitoring the demand</mark> for digital content.
4. As **legitimate owners**, users that mint new NFT-As, **receive royalties** from every content-related transaction and view. Guests that own these NFTs will see their value increase in time.

### Key features of Anchoreth <a href="#aa2c" id="aa2c"></a>

* **Protection for any digital content**. Anchoreth will encrypt the final URL of each digital content, ensuring that the content is not transferable to third parties.
* **NFT prices are calculated by an algorithm.** Each user can set a maximum number of digital content available that can be purchased. Based on availability, the number of views, time, and other metrics, Anchoreth will attribute a price to the NFT.
* **Strong privacy.** Anchoreth does not release any user information, each digital content has end-to-end protection.
* **Scalability.** Every digital content will be inserted into our NFT search engine, giving each visitor the possibility to buy your NFT even without the help of your traffic

{% content-ref url="/pages/18V8N6qZ7SBINiZmrHnG" %}
[Eco-System of URLs](/summary/eco-system-of-urls)
{% endcontent-ref %}


# Anchoreth Cashflow

{% hint style="danger" %}
Any crypto that has no utility and does not create a constant cash flow over time is doomed to die.
{% endhint %}

How will Anchoreth create a **steady cash flow** that will allow ADSH's value to increase day by day?

{% tabs %}
{% tab title="NFT Transactions" %}
Each purchase will be made through ADSH , also by applying fees, which will remain in the Anchoreth’s liquidity
{% endtab %}

{% tab title="AdShrink Payments" %}
AdShrink pays its users around $ 40.000 via Bitcoin every month. Anchoreth will replace Bitcoin.
{% endtab %}

{% tab title="Advertising" %}
Anchoreth aims to become the leading crypto advertising platform. Reaching millions of visitors each year in target with Crypto and NFT, we will advertise on each NFT link crypto projects with a CPC system.
{% endtab %}
{% endtabs %}

Our goal is to increase the value of ADSH exponentially, for this reason, we have built a detailed plan explained in the Anti-Dump Policy tab.

{% content-ref url="/pages/DahVgNv82iH3bVRlRfom" %}
[Anti-Dump Policy](/fundamentals/anti-dump-policy)
{% endcontent-ref %}


# Advertising

### <mark style="color:yellow;">Drive business results by reaching people genuinely, effectively and at the right moment.</mark>

We work with many advertising networks and we recognize the good ones from the bad ones. Precisely for this reason we want to create a platform entirely dedicated and targeted to all crypto users.

The crypto market is very chaotic but we are sure that with a first BETA in conjunction with post-IDO marketing we will be able to drive all the requests of our users, up to a stable and lasting expansion.

The process will be completely automated, cost-effective, efficient and you will be able to <mark style="color:yellow;">**REACH YOUR PUBLIC ON THE TOP CRYPTO SITES**</mark>.

{% content-ref url="/pages/Ck9uSb2m6pSCD2jcasdK" %}
[Advertising: How it will work](/fundamentals/advertising-how-it-will-work)
{% endcontent-ref %}


# Map

![Project Map - What we will do](/files/piqT3GV79B4UzGvjSAQ4)


# Roadmap

* [x] December 2016
  * [x] Adshrink MVP
  * [x] Test & Development
* [x] September 2021
  * [x] Adshrink 10M monthly visitors milestone
  * [x] Anchoreth Competitive Analysis
  * [x] MVP
  * [x] Test & Validation
* [x] Q1 2022
  * [x] Anchoreth Tokenmics Revealed
  * [ ] Private Sale
* [ ] Q2 2022&#x20;
  * [ ] Anchoreth Pre-Sale
  * [ ] IDO and Listing on PancakeSwap
  * [ ] Accept and receive Anchoreth as payment via Adshrink
* [ ] Q3 2022
  * [ ] Monetizable NFT link with protected content for Domain-Owners (BETA)
  * [ ] Byt, Transfer & Sell NFT links
* [ ] Q4 2022&#x20;
  * [ ] Advertising Platform (BETA)
    * [ ] CPM System
    * [ ] Javascript Widget - show ADs
    * [ ] Pixel - track and gather data
    * [ ] Multiple AD Formats
    * [ ] Performance & Statistics Section
    * [ ] Algorithms to understand and optimize campaigns
    * [ ] Complete Platform: Performance/Statistics, Campaigns, Publishers/Editors, Tools, Creativities
* [ ] Q1 2023
  * [ ] Anchoreth Staking Program
    * [ ] Staking Pool
    * [ ] Liquidity Pools
    * [ ] Mini Liquidity Pools
    * [ ] NFTs Staking
* [ ] Q2 2023&#x20;
  * [ ] Release Full-Version of the private managment and analytics dashboard (NFTs)
* [ ] Q3 2023
  * [ ] Coming Soon..


# Tokenomics

Anchoreth Token (ADSH) is a BEP-20 utility token based on the Binance Smart Chain blockchain and will function as a means to power the ecosystem through all its elements. Users receive tokens in exchange for their traffic and digital contents and can use them for purchasing products and services or exchanging them back for other tokens or fiat currencies.

Binance Smart Chain (BSC), launched in September 2020, can best be described as a blockchain that works in parallel with Binance Chain. Unlike Binance Chain, BSC offers smart contract features and EVM (Ethereum Virtual Machine) support. The design goal here was to keep Binance Chain’s broadband intact while smart contracts were introduced into its ecosystem. Since the BSC is compliant with EVM, it has been released supporting the world of DApps and tools from Ethereum. The two blockchains essentially work side by side. On average, a transaction on the BSC costs (March 2021) between $0.10 and $0.20, and can scale to handle thousands and thousands of transactions per second; it is also possible to transfer ERC-20 tokens (the Ethereum standard) to BSC in a very simple way. The BSC underlying currency is BNB and it is possible to find it in three different forms: BNB BEP-2 on Binance Chain; BNB BEP-20 on Binance Smart Chain; BNB ERC-20 on the Ethereum network.

PancakeSwap, the DEX we will focus on, uses an automated market maker model (AMM). This means that although you can trade digital assets on the platform, there is no order book where you are matched with someone else. Instead, you trade within a liquidity pool.

### The token contract address will be released soon. Make sure not to buy any fake tokens, always keep an eye out on our official social media channels.

<table><thead><tr><th>Field</th><th>Value</th><th data-hidden></th></tr></thead><tbody><tr><td>Name</td><td>Anchoreth</td><td></td></tr><tr><td>Symbol</td><td>ADSH</td><td></td></tr><tr><td>Supply</td><td>500.000.000,00</td><td></td></tr><tr><td>Emission</td><td>NO NEW TOKENS WILL EVER BE CREATED</td><td></td></tr></tbody></table>


# Token Distribution

The ADSH tokens will have the following distribution structure:

* <mark style="color:yellow;">**Seed**</mark>**&#x20;5.00M (1%)**\
  tokens are allocated for the private sale. Afterwards, a linear vesting schedule is applied, unlocking the 15% each month.
* <mark style="color:yellow;">**Pre-Sale & Initial Liquidity**</mark>**&#x20;55.00M (11%)**\
  tokens are allocated for the pre-sale event. Afterwards, a linear vesting schedule is applied, unlocking the 15% each month.
* <mark style="color:yellow;">**Anchoreth Foundation**</mark>**&#x20;75.00M (15%)**\
  tokens are allocated to the creators of ADSH, with a one month lock-up period. Afterwards, a 10 months linear vesting schedule is applied, unlocking the 10% each month.
* <mark style="color:yellow;">**Advisors & Partners**</mark>**&#x20;60.00M (12%)** \
  tokens are allocated for Advisors and future partnerships, with a one month lock-up period. Afterwards, a 10 months linear vesting schedule is applied, unlocking the 10% each month.
* <mark style="color:yellow;">**Treasury/Reserve**</mark>**&#x20;25.00M (5%)**\
  tokens will be reserved and used for the international Anchoreth decentralized development, involving the community in business development, technology development, marketing activities. Afterwards, a linear vesting schedule is applied, unlocking the 8,333% each month.
* <mark style="color:yellow;">**Reward Pool**</mark>**&#x20;150.00M (30%)**\
  tokens will be reserved and used for the international Anchoreth community.
* <mark style="color:yellow;">**Liquidity**</mark>**&#x20;125.00M (25%)**\
  tokens will be reserved and used for the liquidity pool.
* <mark style="color:yellow;">**Airdrop**</mark>**&#x20;5.00M (1%)**\
  tokens will be reserved and used for the airdrop.

{% embed url="<https://docs.google.com/spreadsheets/d/e/2PACX-1vRpGNeSNmReZLqMvjvZ1VuwNuQSZ89bs6zSF28FMhk4dlymtIyBYvPsT_gE9ehmyVqkIObjcqNidzVC/pubhtml?gid=0&single=true>" %}


# Token Sale

|                               | % on Supply | Tier Supply  | Token Price | Vesting   |
| ----------------------------- | ----------- | ------------ | ----------- | --------- |
| Seed                          | 1%          | 5.00M ADSH   | 0,020 USDT  | 15% Month |
| Pre-Sale  + Initial Liquidity | 11%         | 55.00M ADSH  | 0,025 USDT  | 15% Month |
| IDO                           | 25%         | 125.00M ADSH | 0,035 USDT  | Locked    |


# DeFi

A good way to earn passive income: Staking offers a decent way for crypto enthusiasts to generate a passive income while holding coins. Also, with staking, you earn returns on your digital assets while supporting the coin’s ecosystem.

It’s easy to get started: Compared to mining, there are a lot less resources required to start out with staking. The simplest methods allow users to stake crypto by simply funding their wallets and locking up a part of their digital assets. As a bonus benefit of these methods, you don’t need any technical skills to start staking crypto.

No to minimal startup costs: To start staking cryptocurrency, you don’t need to purchase expensive hardware to maintain the network and earn a passive income. The simplest methods only require a wallet and a specific amount of coins to get started.

We offer pools where users can put their tokens, and they will return an interest rate. We developed these tools in order to optimize token usage and to keep retail in the expanding and growing ecosystem.

Incentivizing users to stake other crypto for a profit, in summary we offer to users these tools:

* **Staking Pool**: the user holds the specified amount of ADSH, receiving then a reward ADSH. This product will also be easily accessible for beginner users.
* **Liquidity Pools**: the user gives a specified amount that we will redirect on external liquidity pools, accounting a 50% in ADSH and the remaining 50% in major tokens
* **Mini Liquidity Pools**: the user puts 50% in a major token (USDT / BNB / ETH) and ADSH borrows the remaining 50% in ADSH, so it will be able to put it in a liquidity pool. Interests are paid in ADSH to the user and when the user exits he will get 50% in the original token and 50% in ADSH, so the pool will remain balanced.

  (USDT / BNB / ETH) depending on the current major exchanges value we proxy.
* **NFTs Staking**: is a new way to earn passive income in the crypto world and lets NFT holders lock their assets in Anchoreth DeFi platforms to receive rewards, all without the need to sell their NFT collections.


# Data & Forecast

{% embed url="<https://docs.google.com/spreadsheets/d/e/2PACX-1vQaglF5nknxtdYiMaSgzlf6i1BPB_g5DrdhpKpkJWXp2wtTAKehJdRH_P8deBKn6nozeUyIpnlc7FYx/pubhtml?gid=0&single=true>" %}


# Team

* [x] Giuseppe Bisceglia - CEO
  * LinkedIn:  <https://www.linkedin.com/in/giuseppe-d-b-13677a13a/>
  * Instagram: <https://www.instagram.com/giusedo.biz/>
  * Telegram: @oleg777b
* [x] Antonio Iannacone - CMO
  * LinkedIn: <https://www.linkedin.com/in/antonio-iannacone-a92a931a9/>
  * Instagram: <https://www.instagram.com/antonio_iannacone/>
  * Telegram: @antonioiannacone
* [x] Leonzio C. - Tax and legal Tech Advisor
  * External: yes
  * Redacted: yes for privacy
* [x] James W. - Developer, ReactJS, Web3.0, Solidity
  * External: yes
  * Redacted: yes for privacy
* [x] Daniil A. - Developer, Full-stack, Solidity
  * External: yes
  * Redacted: yes for privacy
* [x] Harun H. - Helper and Pre-Sale
  * Telegram group
  * Redacted: yes for privacy
* [x] Cuzzi C. -Helper and Moderator
  * Telegram group
  * Redacted: yes for privacy

#### We are looking for ..

* [ ] IDO Driver
* [ ] Lawyer
* [ ] Developer/CTO/Project Manager
* [ ] Venture Capital


# Socials & Trustworthiness

NETWORKLOOP LTD • United Kingdom - London - 20-22 Wenlock Road, N1 7GU

* [x] TrustPilot&#x20;
  * <https://www.trustpilot.com/review/adshrink.it>
  * 17 Reviews
  * 4.7 of 5
* [x] Facebook
  * <https://www.facebook.com/adshrink/>
  * 13010 Followers
* [x] Instagram&#x20;
  * <https://www.instagram.com/adshrink.it/?hl=en>
  * 7777 Followers
* [x] Twiter&#x20;
  * <https://twitter.com/AdshrinkEth>
  * 664 Followers
* [x] Telgram Group
  * <https://t.me/adshrinkgroup>
  * 2297 Members

### Cotract & PinkSale

We will complete these steps soon!

* [ ] Audit
* [ ] KYC&#x20;
* [ ] Pinksale IDO


# Anchoreth: How it will work


# Payments

Users will get their payments in ADSH tokens

![Codeflow](/files/GFz3gLG532IwHsF8emBJ)


# Paid Links

Users will be able to create payable links and be paid in ADSH tokens

![Codeflow](/files/x9WOpEd94QiIsPSWXz6v)


# NFT Links

Users can be able to create limited exclusive NFT links, denominated by us NFT-A, that can grant and block access to a specific file/url. All the NTF-A tokens can be gifted or sold.\
Example: the user can create an edition limited to 100 of an exclusive digital content. Only the 100 owners of the NFT-A tokens will be able to view and get this content and sell if not wanted anymore.

*<mark style="color:yellow;">\* NFT\_UA is the same of NFT-A</mark>*

![Codeflow](/files/O5lsXklGQIKI0LkQrCUt)


# Encrypted Host

Users can be able to grant or revoke the access to the whole website using the NFT-A tokens. By properly applying end-to-end encryption, Anchoreth achieves actual privacy by design. The website will be accessible only to the ones that will have the NFT-A stored in the blockchain. As in the example above, each NFT-A can be traded.

\
*<mark style="color:yellow;">\* useful if you: have a VIP community, deal with sensitive content or exclusive contents and more. this will prevent: scrapers, bot, DMCA authorities and other undesirable actions.</mark>*&#x20;

*<mark style="color:yellow;">\* NFT\_UA is the same of NFT-A</mark>*

![Codeflow](/files/zG0IoAxxWDpHibMtzovf)


# Advertising: How it will work

Initially, the whole system will be **simple to understand and use**. Our main goal will be to implement the main tools and features such as:

* Cost per mille (CPM) views or impressions of an advertisement. Subsequently a Smart Bid System
* JavaScript Widget and Pixel, respectively useful, to show ADs, track and gathers data to give you an understanding of the actions users take on your site
* Higher engagement across a wide variety of ad formats Support for all of your goals - drive sales, generate leads, create awareness, drive traffic to your site, and more
* Transparent, actionable data––get a 360-degree look at what’s working best, and where you can improve to see your best campaign performance
* Using our Widget, your content and ads will be recommended on thousands of top websites and app
* A Professional Platform and their main sections such as: performance and statistics, campaigns, publishers/editors, tools and creativiteis


# Products

1. <mark style="color:yellow;">Adshrink.it Tools</mark>
   * JS Scrips
   * Widget
   * API Endpoin
2. <mark style="color:yellow;">AdShrink.it Platform</mark>
   * A web application designed to give access and monetize all kinds of digital contents, specifically useful;
     * &#x20;for collect data
     * &#x20;filter all the bad traffic
     * &#x20;elaborate accurate statistics.
3. <mark style="color:yellow;">Anchoreth Wallet</mark>
   * A web and mobile application (iOS and Android) designed for Users to empower them in:
     * Manage and trade all owner NFTs/NFT-As
     * Launch new NFTs/NFT-As Collections
     * Receive tailored Offers and Gifts, based on his profile, interest and behadvior
4. <mark style="color:yellow;">Anchoreth Web Extension & Mobile Application</mark>
   * In order to ensure to our users the maximum level of privacy and protection, we will develop a web extension compatible with:
     * Google Chrome, Firefox, Brave and Safari
   * Mobile Application
     * Android
     * iOS
5. <mark style="color:yellow;">Anchoreth Advertising Platform</mark>
   1. A web platform useful for buying advertising space, targeting crypto people.
   2. We will take advantage of the entire AdShrink Network (10M+), and will show the banners only to crypto related users.
   3. It Will use the best technology in the file, such as:
      1. JS Widgets to put on other websites
      2. Deep-links
      3. AI
      4. Cookies
      5. Multiple-creativities
      6. and more


# Anti-Dump Policy

{% hint style="danger" %}
**Good to know:** Anti-dumping policy can be a set of rules that can prevents investors from falling victim pump and dump schemes. Dumping can be referred to an occurrence when a big investor that is also known as a whale; buys a huge number of tokens with the intention of increasing the price before selling them for a large profit.

<mark style="color:red;">**We have no particular control over this**</mark>&#x20;
{% endhint %}

### But what we can tell our investors is that

* A **small fee** will be applied from all **off-exchange** transactions which will feed into our **Liquidity Pool**
* The **Treasury/Reserve** will be **constantly fed**, each 1 or 3 month, around 20% more than that used to pay for the traffic generated by our users' content
* **Any purchase of our NFTs requires the use of our ADSH Token**. If not possible, it will be purchasable anyway but the tokens will be subsequently converted into ADSH
* **Any advertising space**, relating to our network, <mark style="color:yellow;">will be sold exclusively using our ADSH Token</mark>
* We will record any type of transaction to <mark style="color:yellow;">**monitor the user's loyalty**</mark>, the use of schemes and then, eventually, **limit his purchasing power** of NFTs and advertising spaces. *<mark style="color:yellow;">He will always be able to sell or buy the token</mark>* but the user will have a **limit regarding the use of the services offered by Anchoreth or a higher fee will be applied for each service used**


# For Creators

1. Create Limited NFT Collections
   1. Avoid content Theft
   2. Block BOTs, Scrapers and Copyright Checks
   3. Give more control and value to your Digital Contents
   4. Earn passive income:
      1. Royalties from ADs (higher - revenue will be splitted between the collection owners)
      2. Percentage from transactions (buy & sell)
      3. Staking
   5. The content will be encrypted or secured. Hard to get.
   6. The content will be non-duplicable
   7. The content can be verified
2. Create Unlimited NFT Collections
   1. Block BOTs, Scraper and Copyright Checks\
      Because bots will not have permissions or NFTs in their wallets
   2. Earn passive income:
      1. Royalyies from ADs (lower - revenue will be splitted between the collection owners)
   3. The content will be encrypted or secured. Hard to get.
   4. The content can be verified

### Examples

<mark style="color:yellow;">The creator will mint a NFT collection of 100 pieces di una patch/crack of Grand Theft Auto.</mark>

Splitting:

* **1 of 100** will be of the creator. Or more.
* **10 of 100** will be given away to their loyal users.
* **89 of 100** will be placed on the market

For each purchase the creator will receive a percentage from 1% to 5%, therefore from the remaining 89 NFTs

When users go to get the content published on the site, an <mark style="color:yellow;">algorithm will monitor the demand</mark> and take into account other parameters.

At this point the value of each NFT in this collection will increase in value. Each owner of this NFT will earn a royalty in ADSH for the traffic generated and the advertisements.

* Example: April-2022
  * Views generated: 900000
  * Average CPM: $ 4,00
  * Total April-2022 Revenue from ADs: $ 3.600,00
  * As 1 of 100 pieces: each NFT will collect $ 36,00 in ADSH
  * NFT value increased
* May-2022
  * Same

On Anchoreth Content Page or on creator website (if one), there will be a section/widget (or via the anchoreth platform), for those who will sell their NFT or for those who want to make some offers.

For each any new transaction the creator will get a percentage from 1% to 5% as above.

As a creator or owner of NFT I can speculate on the value and sell it for a higher price.


# For Domain-Owners

{% content-ref url="/pages/qhIoHfg0I6B4KLLEqSKv" %}
[For Creators](/use-cases/for-creators)
{% endcontent-ref %}


# For Marketing

{% hint style="info" %}
**Good to know:** depending on the product you're building, it can be useful to explicitly document use cases. Got a product that can be used by a bunch of people in different ways? Maybe consider splitting it out!
{% endhint %}


# Adshrink.it

{% hint style="info" %}
**Good to know:** Anchoreth is backed by Adshrink.it
{% endhint %}

Some numbers of Adshrink.it

* [x] 10M+ Monthly views, distribuited traffic to manu host, one data-center
* [x] 200K+ Registered users
* [x] 8M+ Handled URLs
* [x] 80M+ Clicks on distinct links
* [x] < 8000 Alexa Global Ranking (High Peak)

<table><thead><tr><th>Field</th><th>Value</th><th data-hidden></th></tr></thead><tbody><tr><td>Company</td><td>NETWROKLOOP LTD</td><td></td></tr><tr><td>State</td><td>United Kingdom</td><td></td></tr><tr><td>City</td><td>London</td><td></td></tr><tr><td>Address</td><td>20-22 Wenlock Road, N1 7GU</td><td></td></tr><tr><td>Email</td><td>contact.us@adshrink.it</td><td></td></tr><tr><td>Privacy Policy</td><td><a href="https://adshrink.it/privacy-police/">https://adshrink.it/privacy-police/</a></td><td></td></tr><tr><td>Terms and Conditions</td><td><a href="https://adshrink.it/terms-2/">https://adshrink.it/terms-2/</a></td><td></td></tr><tr><td>DMCA</td><td><a href="https://adshrink.it/dmca-adshrink-it/">https://adshrink.it/dmca-adshrink-it/</a></td><td></td></tr><tr><td>FAQ</td><td><a href="https://adshrink.it/faq/">https://adshrink.it/faq/</a></td><td></td></tr></tbody></table>

### Some AdShrink.it Features

* [x] Detailed Statistics
  * [x] Country
  * [x] VPN
  * [x] State
  * [x] City
  * [x] Coordinates
  * [x] Device Format
  * [x] Device Name
  * [x] Week Analysis
  * [x] Daily Analysis by Hours
* [x] AI and website Category Recognition
* [x] ADs revenue optimization
* [x] ADs quality score
* [x] GEO TIER 1 - fully optimized to better results
* [x] Fraud Analysis
* [x] Deep-linking
* [x] Adult content prevention
* [x] and more


# Partners

Our partners

* [ ] Marketing
  * Soon..
* [ ] Venture Capital
  * Soon..


# FAQ

<details>

<summary>How can i purchase ADSH Tokens?</summary>

To proceed with the purchase of ADSH Tokens, you must click on the Apply for Seed button and fill out the form. The private sale has a limited number of tokens, you will be included on our whitelist and if you respect our standards, our team will contact you.

</details>

<details>

<summary>What is an Anchoreth Token (ADSH)?</summary>

Anchoreth is a project backed by AdShrink, the leading URLs monetizer in the world. With Anchoreth every user will have the possibility to create NFT links, where Anchoreth will be the main payment method. The Anchoreth blockchain will be used to protect each of your NFT links, making them unique and non-duplicable, so as to create an automatic and unique copyright system in the world.

</details>

<details>

<summary>When  and how shall i receive purchased tokens?</summary>

If we have accepted your request to participate in the private sale, remember to send your contribution through Metamask. After listing, we will directly send you ADSH to Metamask

</details>

<details>

<summary>What is the minimum token purchase amount?</summary>

The minimum purchase is 200 USDT in the Seed phase, but in some cases, we can also decide not to allow the purchase.

</details>

<details>

<summary>How to win ADSH Tokens for free?</summary>

You can win ADSH Tokens for free through the AdShrink Bot on Telegram. Complete your profile, the quests, and invite your friends to earn diamonds that will be converted into ADSH Tokens at the end of each Stage. The top 10 users with more diamonds will win fantastic rewards in ADSH Tokens.

</details>

<details>

<summary>What are the benefits of buying ADSH Token?</summary>

You are about to participate in the future of URL monetization. Anchoreth is not just a project, but a real currency that will circulate every day to purchase NFT Links, Advertising, and for AdShrink payments. Our goal is to revolutionize this sector, being the only ones who can do it.

</details>

<details>

<summary>When and on which exchanges will the ADSH token be  listed?</summary>

Anchoreth will initially be listed on Pancakeswap. Our goal is to be listed on Binance by the end of 2022.

</details>

<details>

<summary>Can i purchase tokens using a credit card?</summary>

The only way to buy ADSH Tokens is to send USDT to the address we will send you. You can buy USDT with your credit card on exchanges like Coinbase, Binance and Crypto.com.

</details>

<details>

<summary>Where i find the ADSH contract address</summary>

We are still in the Private Sale phase. For now, the contract address is still not available. It will be made public in the IDO.

</details>

<details>

<summary>Are there anu extra bonuses for large investors?</summary>

Contact our team, we are available for any type of request if it benefits both of us.

</details>


